A bit about the writerPhoto-Helge-Sovde

This blog is written by Helge Sovde, a thirty year old guy from Norway. I have a MSc in innovation and entrepreneurship from BI School of Managment in Oslo. In addition, I have a bachelor of communication from Edith Cowan University in Perth, Australia. I have a marketing perspective on innovation, where I focus more on the market need than just “a cool idea”. I also have four years of marketing and sales experience from a niche magazine. On a daily basis I run the company Mercado Media where I do marketing consultancy and communication. I hope this blog will help you develop your organization and innovative ideas.

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